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Its funny how the simple things in life can gain a meaning of their own.
When I picked the name for my website it was “oh yeah that’s cool” that was the depth of it at the time.I suppose as you go on nurturing a new venture with sweat and tears it gathers meaning. That said i think there might
be something in it that might strike a cord.As the saying goes “there’s nothing worth building if it doesn’t also build the man”.I have a suspicion that my own experience of that principle would be replicated among the leaders of the Regenerative agriculture community here in Ireland and would be worth showcasing!
When I picked the name for my website it was “oh yeah that’s cool” that was the depth of it at the time.I suppose as you go on nurturing a new venture with sweat and tears it gathers meaning. That said i think there might
be something in it that might strike a cord.As the saying goes “there’s nothing worth building if it doesn’t also build the man”.I have a suspicion that my own experience of that principle would be replicated among the leaders of the Regenerative agriculture community here in Ireland and would be worth showcasing!
For example, the journey of discovery into the links between soil biology and health benefits,
The realization you get to choreograph a dance of organisms accross a range of trophic levels and perhaps harness the power of more than one of them!
The realization that you’re the fringe on an enormous industry that in general gets defensive about the distinctions you bring to the market but you push on because its the right thing to do and even your “enemies” need you drive demand for quality.
And ultimately the reward and encouragement you get from customers who really get and appreciate what your doing and themselves have stories about what our food and farms means to them!
For all of the above (and because I’m not starting another website) I’m going to dedicate fatoftheland.ie to gathering insights of regenerative farming practitioners and their customers.
I hope it can add value to the movement in the Irish context by showing real meaning captured in our food
Watch this space!
Regards.
The Murf
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